|
|
|
|
|
"Turns out that our 'test the waters' investment with Warp 9 was one of the
best we've ever made." Michael Sadowski - Magellan's |
|
 |
|
|
| Customer Profile |
Founded in 1989, Magellan's is America's leading source of travel supplies, offering everything to make travel more comfortable, safe and rewarding. From luggage and wrinkle-free clothing to electrical adapters and travel appliances, Magellan's has everything for the traveler. Magellan's has been praised as: "The nation's most respected source of travel products by mail" (Forbes) "The widest selection of travel accessories currently available from a single source" (The Washington Post) "The granddaddy of them all" (The New Jersey Record). Magellan's also has a catalog presence in the UK with an expanding European presence.
|
| The Challenge |
Warp 9 launched Magellan's very first e-commerce website on the hosted ICS 1.0 platform in 1998. After growing to over $1 million in monthly online revenue within 2 years, Magellan's decided to bring their e-commerce system in-house by purchasing software, hardware, and custom web development. Since then, Magellan's web revenue has grown to 50% of all direct marketing revenue. The website became a critical element in Magellan's multi-channel business plan. But there were some major growth obstacles. The web development firm that sold them the system was unresponsive. Every change to the website was a costly event. Features on their system were antiquated. Features promised were not delivered. To upgrade to a new version of the system would require another big capital outlay, only to be repeated every 2 to 3 years. Magellan's needed a more flexible solution to remain competitive and regain control of capital expenditures.
|
| The Solution |
In early 2004, Magellan's revisited Warp 9 and learned that the continually evolving ICS 3.x platform had all the features they were looking for, and the more robust ICS 4.0 was just around the corner. The tremendous customer service they remembered from Warp 9 was even more outstanding and the expanded staff more enthusiastic and dedicated. The Warp 9 team delivered a fully-featured, cutting edge e-commerce system to Magellan's in 45 days! Warp 9's monthly fee pricing model made the return on investment calculation very easy. The following features highlight Magellan's new system:
- Advanced engine for creating complex promotions and discounts
- Comprehensive content management with cross-selling capabilities
- Amazon.com and search engine XML integration
- Powerful and customizable product search
- Real-time integration to Sigma Controller
- Single product database powering multiple websites
- Free software upgrades, high scalability, 24 x 7 x 365 support
- A committed commerce partner
|
|
|
|
|
|
|
|
964