|
|
|
|
|
| "The application they provided for us and their service are fantastic." |
|
| Ross Appenzeller - XL Aerospace |
|
 |
SB Axxess Directory Made Available Online Using Warp 9 Inc.'s Virtual Publishing Technology
SB Axxess uses Warp 9 VMS to Provide Advertisers Greater Value and Visibility
December 5, 2007 -- Santa Barbara, CA -- Warp 9, Inc. (OTCBB: WNYN), the premier provider of robust e-commerce platforms and services, today announces the partnership of Santa Barbara Axxess Directory and Warp 9 to provide a virtual version of the SB Axxess Directory using the Warp 9 Virtual Magazine System (VMS).
Warp 9's virtual magazine technology transforms a magazine from a static medium to a dynamic, interactive and transactional medium. Sophisticated reporting on the backend gives publishers insight into reader behavior not available with a print version. Readers of the Santa Barbara Axxess Directory can bend and flip through virtual pages as they read the online version of the 300 plus page publication. They can zoom into pictures, sort using thumbnail images and click on advertisements which provide a direct link to the advertiser's website.
"The technology we are able to offer our clients with Warp 9's VMS is very much in line with our corporate mission: To increase the value and reach of our advertiser's offerings and to provide a richer consumer shopping experience. The increased visibility we will gain with reporting capabilities will give us insight previously not available to us," said Karim Kaderali, President of Santa Barbara Axxess. "As the local leader in direct marketing here in Santa Barbara, we like to stay on the cutting edge and Warp 9's VMS helps us do just that!"
"Warp 9 is proud to provide this technology to Santa Barbara Axxess. Our virtual publishing technology provides new and exciting capabilities for owners of print properties, like SB Axxess. Warp 9 VMS allows a way for them to provide greater value to their advertisers by bringing information and transactions to consumers through the internet channel - extending the distribution of that same content. In addition, it reduces the numbers of steps a consumer must make between seeing an advertisement and purchasing from that business. SB Axxess will also be able to gain important insight with regard to reader demographics and behavior that can help shape better decisions for both them and their advertisers," stated Jennifer Harris, Marketing Manager at Warp 9 Inc.
Warp 9 provides Virtual Catalog and Magazine Systems to some of the most successful e-commerce websites such as, www.magellans.com, www.wolfermans.com, and Spiegel Brands, www.carabella.com and www.ablambdin.com.
About WARP 9
Warp 9, Inc. is the premier provider of robust e-commerce platforms and services for the catalog and retail industry. Its comprehensive and scalable suite of software platforms are designed to help online retailers maximize the Internet channel by applying Warp 9's advanced technologies for online catalogs, e-mail marketing campaigns, and interactive visual merchandising. With a proven track record and years of experience in the industry, Warp 9 helps businesses leverage the Internet channel to lower costs and increase sales. Offered on a fully managed software-as-a-service model, Warp 9 products allow customers to focus on their core business, rather than technical implementations.
|
|
|
Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.
|
|
|
|
|
|
|
