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| "The application they provided for us and their service are fantastic." |
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| Ross Appenzeller - XL Aerospace |
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Warp 9 Enables New Media Publishing Paradigm for Destination Media
September 12, 2006 - Santa Barbara, CA - Warp 9, Inc., the premier provider of robust e-commerce platforms and services, today announced the launch of DestinationWineCountry.com, a virtual online version of the print magazine, Destination Wine Country - Santa Barbara, from Destination Media, LLC.
Destination Wine Country - Santa Barbara, is a high-class magazine targeting both seasoned and aspiring wine connoisseurs - as well as those attracted to the Santa Barbara lifestyle and all it has to offer.
By using the Warp 9 Virtual Catalog System, Destination Media is able to put the entire magazine online with an experience that mimics the paper version as well as introduce a whole new level of interactivity to increase reader loyalty. Readers can bend and flip through virtual pages as they read the online magazine, zoom into pictures and click on advertisements. Warp 9's virtual cataloging technology transforms a magazine from a static medium to a dynamic, interactive and transactional medium.
Danny Burgner, the magazine's publisher said, "DestinationWineCountry.com is not a teaser or thin down version of our paper magazine. It is the entire magazine, and more! We believe that marrying the offline paper magazine with the online medium is the way of the future for publishers. It allows us to quickly and effectively leverage the Internet for distribution, extend the life of our print properties, provide more value to our advertisers - and perhaps most importantly - be more engaging and interesting to our audience! I think we are just scratching the surface of many exciting opportunities. Warp 9's wealth of knowledge in web marketing, best practices, and understanding of on-line consumer behavior make them a perfect partner."
"While Destination Wine Country - Santa Barbara is at the forefront of this new electronic age for print publishing, we believe that all print publishers will want this kind of functionality and the value it provides them and their advertisers. It simultaneously provides convenience for the consumer and a shorter path between advertisement and revenue recognition for the advertiser - creating greater value for all parties," stated Harinder Dhillon, President of Warp 9.
The solution for DestinationWineCountry.com is based on Warp 9's proven Virtual Catalog System (VCS) platform, already being used by several of its on-line catalog customers. Visit our site at Warp9inc.com to see why customers are turning to Warp 9 for their next generation ecommerce solutions.
About Destination Media LLC
For over 20 years, Destination Media has produced magazines for the high-end luxury gift market in the Caribbean and Alaska as well as multi-media productions for the most exclusive international farms in the Thoroughbred horse industry. Their clients include Rolex, Tiffany, Baccarat, the Ambassador to the United Kingdom, and the ruling family of Dubai. In 2005 Destination Media launched Destination Wine Country magazine - an upscale, innovative magazine celebrating Santa Barbara's distinctive lifestyle. Destination Wine Country is the only publication exclusively devoted to Santa Barbara's Wine Country and everything it has to offer. From pinots to pairings, sipping to shopping, touring to tasting, winemaking to weddings, Destination Wine Country satisfies the reader's curiosity and fascination with Santa Barbara.
About WARP 9
Warp 9, Inc. is the premier provider of robust e-commerce platforms and services for the catalog and retail industry. Its comprehensive and scalable suite of software platforms are designed to help online retailers maximize the Internet channel by applying Warp 9's advanced technologies for online catalogs, e-mail marketing campaigns, and interactive visual merchandising. With a proven track record and years of experience in the industry, Warp 9 helps businesses leverage the Internet channel to lower costs and increase sales. Offered on a fully managed software-as-a-service model, Warp 9 products allow customers to focus on their core business, rather than technical implementations.
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Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.
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