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Redesigned DelSol.com supports its color-changing products

[Source: Internet Retailer]

September 7, 2006

Wear a T-shirt or wristwatch from Del Sol, and its color changes when going into or out of sunlight. Now a mouse-over on the redesigned DelSol.com shows the same color transition.

While a Del Sol T-shirt may show a basic line drawing of flowers or animals across its front when worn indoors, moving into sunlight suddenly makes the illustration come alive with a rainbow of colors. But its old web site was unable to show the transformation on the same image.

Now, on a site redesigned by Warp 9 Inc., shoppers can view the transition by simply mousing over images of T-shirts, watches, golf shirts, sunglasses, tote bags, jewelry and other items.

The new site, built on Warp 9's Internet Commerce System platform and hosted by Warp 9, also supports additional merchandising, promotional and customer service functions, says Del Sol online manager Kevin Keller.

"Warp 9 has enabled us to undergo a complete aesthetic redesign of our site, and add many significant new technical features," he says. "These include animated lifestyle imagery, customer self-help pages, smart product cross-selling, and a gift guide that allows shopping by interest."

The new site also was designed to enable Del Sol to create customized versions of its site for retailing partners, Del Sol says.

Del Sol L.C. also operates more than 75 stores in 10 countries, focusing on consumers in popular tourist destinations.




About WARP 9
Warp 9, Inc. is the premier provider of robust e-commerce platforms and services for the catalog and retail industry. Its comprehensive and scalable suite of software platforms are designed to help online retailers maximize the Internet channel by applying Warp 9's advanced technologies for online catalogs, e-mail marketing campaigns, and interactive visual merchandising. With a proven track record and years of experience in the industry, Warp 9 helps businesses leverage the Internet channel to lower costs and increase sales. Offered on a fully managed software-as-a-service model, Warp 9 products allow customers to focus on their core business, rather than technical implementations.

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