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| "The application they provided for us and their service are fantastic." |
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| Ross Appenzeller - XL Aerospace |
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Del Sol Launches New Customer Centric Website, Using Market Intelligence on Warp 9 Platform
August 10, 2006 - Santa Barbara, CA - Warp 9, Inc., the premier provider of highly customized and robust Internet commerce solutions for the catalog and retail industry today announced the launch of DelSol.com on their Internet Commerce System (ICS) platform.
With more than 100 retail locations, including 60 stores worldwide, Del Sol needed a comprehensive make-over to their online presence and a strong partner to maximize the growing online opportunities. Del Sol had specific usability and design elements that required knowledge of consumer behavior and the next evolution in e-commerce technology.
"Warp 9's team has more than technical expertise; they have marketing intelligence and experience to optimize site design and site implementation," said Del Sol's Online Manager Kevin Keller. "Warp 9 has enabled us to undergo a complete aesthetic redesign of our site, and add many significant new technical features. These include animated lifestyle imagery, customer self-help pages, smart product cross-selling, and a gift guide that allows shopping by interest."
Reasons Del Sol chose Warp 9: - Completely customizable site design
- Ability to do robust promotions easily
- Customized affiliate program to create virtual customized stores for sales partners. (Del Sol will soon have their site branded to 20+ locations complete with customized logos, homepage imagery, and revenue share)
- Natural Search Optimization
- No internal programmers necessary to run the site
- Complete solution, from start to finish there is no third party required.
- Respecting -- and playing to the strengths of -- Del Sol's brand elements and strong identity while implementing the technical aspects of the website.
"Del Sol is an excellent example of how retailers are utilizing the web for more than what is traditionally thought of as e-commerce. In Del Sol's case, it was important to convey the strong brand identity and unique product qualities. Equally important was providing flexibility for supporting customized individual store identity -- while tracking back and attributing sales and customer behavior to these retail sources," said Harinder Dhillon, President of Warp 9, Inc. "When retailers or manufacturers can track -- and even share -- this information with their channels, it serves to strengthen the brand and maximizes sales opportunities with consumers."
Visit our site at Warp9inc.com to see why so many large catalogers and retailers are shifting over to the Warp 9 ICS solution.
About Del Sol
Established in 1994, Del Sol has since grown to become a leader in the color-change industry. From just one small cart in a Utah mall, Del Sol now operates through more than 100 retail outlets; including more than 60 inline stores worldwide. Their stores are found in the shopping centrals of the world's most famous tourist destinations. Del Sol makes color change FUN for people all over the world by applying their color-change technology to high-quality apparel and merchandise. Del Sol is headquartered at the base of the Rocky Mountains in Sandy, Utah - six miles from downtown Salt Lake City.
About WARP 9
Warp 9, Inc. is the premier provider of robust e-commerce platforms and services for the catalog and retail industry. Its comprehensive and scalable suite of software platforms are designed to help online retailers maximize the Internet channel by applying Warp 9's advanced technologies for online catalogs, e-mail marketing campaigns, and interactive visual merchandising. With a proven track record and years of experience in the industry, Warp 9 helps businesses leverage the Internet channel to lower costs and increase sales. Offered on a fully managed software-as-a-service model, Warp 9 products allow customers to focus on their core business, rather than technical implementations.
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Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.
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