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| "The application they provided for us and their service are fantastic." |
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| Ross Appenzeller - XL Aerospace |
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Warp 9 Launches Woodworking Hobbyist Site WoodturnersCatalog.Com
Warp 9 Revenue Growth Continues with New Client Launch
July 10, 2007 -- Santa Barbara, CA -- Warp 9, Inc. (OTCBB: WNYN), the premier provider of robust and scalable e-commerce platforms and services, today announces that its new client Craft Supplies USA, has launched its newly redesigned and upgraded e-commerce site on the Warp 9 platform. With industry wide revenue from online transactions up more than 25% this last year - and Warp 9 clients seeing sales increases of greater than the industry average - many online retailers are seeking to move to more robust e-commerce solutions like those offered by Warp 9.
The most notable enhancement to the www.WoodTurnersCatalog.com site is the new, more attractive visual design. This new look features navigation redesigns and incorporates more effective merchandising techniques on the department, thumbnail and product pages that result in more sales.
Craft Supplies USA also had Warp 9 develop a more functional and automated interface to their backend Sigma™ order management / fulfillment system that simplifies and speeds the process while at the same time providing more relevant decision making information to management. One of the key enhancements in this area was the presentation of product/SKU offerings by product type and availability in real time to the shopper.
Other site improvements accomplished by the Warp 9 team include integrating the shipping functionality with different shipping providers, utilizing custom shipping rules based on elements such as weight, hazardous material content, and other determinants, which results in the most advantageous shipper being selected automatically. This drastically reduces the check-out headaches for customers and the number of abandoned shopping carts, which means more sales for WoodTurnersCatalog.com.
Harinder Dhillon, Warp 9's CEO said, "Craft Supplies USA is yet another example of a client that fits our target demographic - a multi-channel retailer that is a major player in their particular market. These types of clients are able to make use of our products and services in order to accelerate their growth, establish more market share, broaden their reach, and increase customer affinity toward their brand."
"Our constant upgrading of features and products keep our clients on a strong growth curve. This in turn, provides Warp 9 with high client retention and robust new client acquisition. Because of our business model, every new site launch results in new incremental revenue growth," concluded Mr. Dhillon.
Warp 9 powers some of the most successful e-commerce websites such as http://www.magellans.com, http://www.windandweather.com, http://www.wolfermans.com, http://www.carabella.com, and http://www.ablamdlin.com.
About WARP 9
Warp 9, Inc. is the premier provider of robust e-commerce platforms and services for the catalog and retail industry. Its comprehensive and scalable suite of software platforms are designed to help online retailers maximize the Internet channel by applying Warp 9's advanced technologies for online catalogs, e-mail marketing campaigns, and interactive visual merchandising. With a proven track record and years of experience in the industry, Warp 9 helps businesses leverage the Internet channel to lower costs and increase sales. Offered on a fully managed software-as-a-service model, Warp 9 products allow customers to focus on their core business, rather than technical implementations.
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Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.
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