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| "The application they provided for us and their service are fantastic." |
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| Ross Appenzeller - XL Aerospace |
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Warp 9 Launches Gift and Home Decor Site FarCountries.com
B2B E-Commerce site showcases flexibility of Warp 9 Internet Commerce System
June 23, 2008 - Santa Barbara, CA - Warp 9, Inc. (OTCBB: WNYN), the premier provider of robust e-commerce platforms and services, today announces that its new client, Far Countries, has launched its newly redesigned and upgraded business-to-business (B2B) e-commerce site on the Warp 9 Internet Commerce System (ICS) platform.
The most notable enhancement to the www.FarCountries.com site is the new, more attractive visual design. This new look features a fresher, more attractive look, navigation redesigns, and incorporates more effective merchandising techniques on the department, thumbnail and product pages that result in more sales. The new website also features several Web 2.0 features such as:
- dynamic quick cart - which shows item additions to the cart immediately without changing the page the user is on and providing visual feedback for meeting supplier/product purchase minimums
- Adobe Flash based merchandising tiles that integrated with Warp 9's ICS transaction engine
In addition to the aesthetic elements, the site also features custom business rules that were required for Far Countries to ensure a more streamlined operation between their customers and their suppliers. Among them are:
- unique custom shipping calculations per supplier
- supplier specific minimum purchase requirements
- product and SKU based minimum purchase requirements
- quantity price breaks and case pack calculations
Warp 9 also implemented a custom image generation tool for all product images: Far Countries need only upload a single high quality image for each product and Warp 9's system automatically creates, crops, adds matting, and optimizes all images size variants needed for the site.
"We were looking for better ways to engage our retailer members and to promote the product selection more effectively. Warp 9's platform gave us the tools to deliver this to our retailers and our suppliers. We also had many unique needs based on our specific business process flow requirements and had many items on our want/wish list. Warp 9 was able to deliver on all the requests we threw at them and came up with time and cost saving solutions for us. We were impressed and are very pleased with the end result," stated Joyce Kesler, Far Countries' Executive Vice President. "We are looking forward to being able to use all the more advanced features and search engine optimization (SEO) benefits of the Warp 9 ICS now that we have launched."
Far Countries also had Warp 9 integrate directly with their new backend Microsoft Dynamics(TM) (Navision) order management / fulfillment / financial system. This automated interface will not only make the process more seamless and timely, but also provide more information for relevant decision making capabilities to company management.
Harinder Dhillon, Warp 9's CEO said, "We have launched several B2B retailers on our platform and FarCountries.com is a good example of the flexibility our platform has in accommodating the unique business logic that every B2B retailer has. We are confident that they will be able to continue to grow their online business significantly using the ICS platform."
Warp 9 powers some of the most successful e-commerce websites for retailers such as www.magellans.com, and Spiegel Brands' www.carabella.com, www.ablambdin.com and www.shapefx.com.
About WARP 9
Warp 9, Inc. is the premier provider of robust e-commerce platforms and services for the catalog and retail industry. Its comprehensive and scalable suite of software platforms are designed to help online retailers maximize the Internet channel by applying Warp 9's advanced technologies for online catalogs, e-mail marketing campaigns, and interactive visual merchandising. With a proven track record and years of experience in the industry, Warp 9 helps businesses leverage the Internet channel to lower costs and increase sales. Offered on a fully managed software-as-a-service model, Warp 9 products allow customers to focus on their core business, rather than technical implementations.
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Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.
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