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| Ross Appenzeller - XL Aerospace |
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Wolferman's redesigned site allows catalog purchases online
[Source: Internet Retailer]
April 20, 2006
Wolferman's, a Kansas City, MO-based seller of specialty foods online and via catalogs, has launched a redesigned web site with enhanced functionality for gift giving, search and reporting.
The site enables shoppers to purchase items from its catalogs by entering a product number at on a "Catalog Quick Shop" page. A link to the page is posted on the site's home page. Wolferman's also plans to develop an online catalog, said Laura Brady, general manager.
The new site showcases Wolferman's gourmet foods and gifts, including its popular Signature English Muffins.
Wolferman's decided to use Warp 9's Internet Commerce System platform for the redesigned site because because of its marketing focus and expertise in the catalog industry, said Chandra Kelly, Wolferman's e-commerce manager. "These strengths made for a perfect fit," she said. "Our relationship with Warp 9 will enable us to grow the web side of our business, while providing a much improved shopping experience for our customers."
In addition to English muffins, Wolferman's sells scones, tea breads and crumpets, toppings, deserts, premium teas and specially blended coffees.
About WARP 9
Warp 9, Inc. is the premier provider of robust e-commerce platforms and services for the catalog and retail industry. Its comprehensive and scalable suite of software platforms are designed to help online retailers maximize the Internet channel by applying Warp 9's advanced technologies for online catalogs, e-mail marketing campaigns, and interactive visual merchandising. With a proven track record and years of experience in the industry, Warp 9 helps businesses leverage the Internet channel to lower costs and increase sales. Offered on a fully managed software-as-a-service model, Warp 9 products allow customers to focus on their core business, rather than technical implementations.
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Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.
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