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| "The application they provided for us and their service are fantastic." |
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| Ross Appenzeller - XL Aerospace |
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Forplay Creates Branded Music CD for Distribution by Universal Music
Warp 9 to help Forplay market and sell CD on website and online channels
April 10, 2007 -- Santa Barbara and Los Angeles, CA -- Forplay™ Inc., a successful e-commerce client of Warp 9, Inc. (OTCBB: WNYN), and leading designer and manufacturer of ultra-sexy women's lifestyle fashion and apparel (www.ForplayCatalog.com) and Water Music Records™, a leading dance and chill-out record label distributed by the Universal Music Group™, recently announced a joint-venture to produce Forplay™ branded music for worldwide distribution.
Under the terms of this multi-year agreement, Forplay and Water Music Records will produce, market, and distribute two separate collections of Forplay branded CDs simultaneously. The first collection titled "Club Forplay" will feature a compilation of all dance music, while the second collection titled "The Forplay Sessions" will feature tracks of down-tempo, lounge, and chill-out genres of music.
"Combining music with our particular style of fashion is an essential component of our global brand strategy," commented Salem. "Music adds a third dimension to Forplay by giving it a voice and personality that will allow consumers to align with our brand. In addition, we will now have the vehicle to exploit fast emerging digital technologies such as YouTube, iTunes, and MySpace to create awareness and further reinforce the Forplay brand. With our state of the art e-commerce system from Warp 9 and entrusting all of our online marketing services to them, we are ready for explosive revenue growth now that we can concentrate on our brand," concluded Salem.
Harinder Dhillon, Warp 9's CEO commented, "The line between online and offline has definitely blurred. Visionary retailers such as Forplay will gain a tremendous competitive advantage by tightly integrating the online and offline channels throughout their entire branding strategy. Shoppers can currently buy the CD directly on the site and shortly we will help Forplay market the CD throughout the new e-commerce channels opened up by now having a music offering to consumers. We have already advised Forplay on putting the URL on the CD and are developing some behind the scenes mechanisms to use the CD to sell more products and use their products to the promote the CD."
Forplay currently sells its products at over 3,000 boutique and specialty retail store chains worldwide, and sales of CDs at these establishments will not only be an attractive new product offering, but also a profitable marketing opportunity. Driving further transactions for future CDs and clothing products online, at www.ForplayCatalog.com, will decrease the cost of customer acquisition and increase operational profitability.
Warp 9 powers some of the most successful e-commerce websites such as http://www.magellans.com, http://www.windandweather.com, http://www.wolfermans.com, http://www.carabella.com, and http://www.ablamdlin.com.
About WARP 9
Warp 9, Inc. is the premier provider of robust e-commerce platforms and services for the catalog and retail industry. Its comprehensive and scalable suite of software platforms are designed to help online retailers maximize the Internet channel by applying Warp 9's advanced technologies for online catalogs, e-mail marketing campaigns, and interactive visual merchandising. With a proven track record and years of experience in the industry, Warp 9 helps businesses leverage the Internet channel to lower costs and increase sales. Offered on a fully managed software-as-a-service model, Warp 9 products allow customers to focus on their core business, rather than technical implementations.
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Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.
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