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Warp 9 Powers Destination Wine Country's New E-commerce Site and Interactive Online Magazine
Virtual Magazine allows readers to turn pages back and forth just like a paper magazine
January 22, 2007 - Santa Barbara, CA - Warp 9, Inc. (OTCBB: WNYN), the premier provider of robust e-commerce platforms and services, today announces that client www.DestinationWineCountry.com has launched their new e-commerce website featuring a Virtual Magazine version of their print magazine that displays the magazine in a page by page format and allows readers to turn pages and linger over beautiful photographs and interesting articles profiling the wine regions of the American west.
Destination Wine Country's newly launched site, www.DestinationWineCountry.com, is a blend of wine country information and online shopping portal for luxury shopping and gift items associated with the respective wine regions. Readers can browse the magazine on-line and then purchase goods and services directly through the magazine. The online product mix found at www.DestinationWineCountry.com includes jewelry, fashion, spa products, home and garden decor, wine accessories, wine club memberships and wine.
The magazine's readership is a very upscale clientele and the quality of the articles and photographs in the magazine reflect this. The unique attributes and characteristics of a large format magazine lend themselves to lush photographs and well photographed advertising from high-end retailers. While some compromise is sometimes required to get the articles onto traditional online screen format, with Warp 9's new Virtual Magazine technology, the visitor to the site is able to experience the articles and advertising in their original grandeur.
Danny Burgner, Destination Wine Country's President, commented, "I love the look and feel of the new site with the integrated Virtual Magazine. The new Virtual Magazine technology that Warp 9 has developed is fantastic for our new site. Their knowledge and experience in the e-commerce arena is already well established and helped us immensely in getting up our e-commerce site in short order. We are able to offer the products in a fashion that does not compromise the artistic sense of the original creation. We are excited about this step up to the next level of online retailing."
Harinder Dhillon, Warp 9's CEO, commented, "Destination Wine Country is leading the way in blending magazine publishing with e-commerce and utilizing on-line and off-line channels to their respective strengths. Using these new technologies provides Destination Wine Country with a competitive advantage and their progressive approach has been great for testing new features as well -- such as embedding video into the Virtual Magazine pages. At Warp 9 we are excited about continuing to enhance current technologies such as our Virtual Magazine product, and we are looking forward rolling out new revenue enhancing technologies for the Internet commerce industry."
To view an example of a Virtual Magazine and see an example of the embedded video (on page 65), please visit:
http://www.warp9inc.com/products/virtual_magazine_system/
Warp 9 ICS powers some of the most successful e-commerce websites such as magellans.com, wolfermans.com, windandweather.com, carabella.com, ablambdin.com and sportssection.com. To learn more about Warp 9's industry leading Internet Commerce System and related products and services, visit: www.Warp9Inc.com.
About Destination Wine Country
Destination Wine Country magazines are exclusively devoted to affluent wine country regions and everything they offer. From Pinots to pairings, sipping to shopping, Rieslings to real estate, winemaking to weddings, Destination Wine Country magazines satisfies the reader's curiosity and romantic fascination with wine country living. At the heart of the magazines are the winery profiles that guarantee superior distribution and unmatched readership. The magazines use a hybrid design layout that combines resourceful guidebook information with interesting articles in a colorful lifestyle format.
January 2007 Destination Wine Country expanded its web site by launching an e-commerce platform where advertisers can showcase their merchandise and our readers/web-users can purchase products online. The online product mix found at www.destinationwinecountry.com includes jewelry, fashion, spa products, home and garden decor, wine accessories, wine club memberships and wine. New products are offer every day. Destination Wine Country transacts the online sale and passes the revenue on to the client.
About WARP 9
Warp 9, Inc. is the premier provider of robust e-commerce platforms and services for the catalog and retail industry. Its comprehensive and scalable suite of software platforms are designed to help online retailers maximize the Internet channel by applying Warp 9's advanced technologies for online catalogs, e-mail marketing campaigns, and interactive visual merchandising. With a proven track record and years of experience in the industry, Warp 9 helps businesses leverage the Internet channel to lower costs and increase sales. Offered on a fully managed software-as-a-service model, Warp 9 products allow customers to focus on their core business, rather than technical implementations.
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Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.
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